meet the team
Creative . Specialized . Experts
est. 2019
Hill + Valley was founded on the belief that a brand identity must be considered in all aspects of a company’s existence. Our goal is to make it easier for our clients by providing in-house services to ensure brand standards are met in all aspects of marketing while present a unified and cohesive message across all platforms.
Our ideal clients are passionate about their company and their mission, which can match our passion for building brands.
tatiana ariola
CREATIVE DIRECTOR
With 10+ years of experience, Tatiana brings her skilled eye and expertise to every HVC project ensuring quality for all of our clients’ projects. Holding a BFA in Advertising Photography from the Rochester Institute of Technology, Tatiana continues to expand her skillsets in graphic design and photography.
RicK ZUGNONI
POST COORDINATOR
Rick brings the creative vision to life with every project in post. With a Bachelors degree in Cinema and Screen studies from SUNY Oswego, Rick has a vast knowledge of film and over 5 years of experience in video editing. His passion and love for the process of creating stories brings each edit to life.
ADAM MONTOYA
PRODUCER
Video has been a passion of Adam’s since his early years when he discovered his love for video through skateboarding. At sixteen he got his first job at a camera store where he learned about running a small business and how to work with people. Going on to study Advertising Photography, Imaging Systems, and Business at RIT, he founded Hill and Valley Creative in 2019 to share compelling narrative visuals to help other small businesses.
BRIAN BURR
CONTENT SPECIALIST
As the Content Specialist, Brian works to share how we operate and give a glimpse into the lifestyle of the team. With a degree in Cinema Studies from Monroe Community College, Brian creates a different perspective of the creative process by crafting a cinematic experience.
JOEL BECKWITH
CINEMATOGRAPHER
Inspired by films, music videos, and live performances, Joel uses cameras to tell stories and bring creative visions to life. He designs what we see in the frame on set and develops ideas from their inception through to production. Joel holds a degree in photography from RIT where he also studied video production, and business. He brings 8 years of experience creating videos and photographs to the team.
